Independent Strategic Advisory
Where strategy meets reality.
The pressure test…
Strengthening retail and FMCG strategy.
For marketing teams, brand leads, and agencies who need experienced judgement without the cost of a permanent hire.
26
Years inside retail & FMCG
24
Years at Woolworths Foods Marketing
3
Core service disciplines
What We Do
Three disciplines. All rooted in the same place.
“The point where marketing decisions either hold up in practice or quietly unravel.”
01
Strategic Advisory
Independent strategic counsel as a senior thinking partner strengthening strategy, challenging assumptions, and de-risking decisions before sign-off.
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02
SA Retail Safari
A guided, in-store immersion that moves teams beyond theory and into how retail actually performs across product, environment, and shopper behaviour.
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03
Agency & Stakeholder Facilitation
An independent hand in the room, at exactly the point where competing priorities, agency dynamics, and stakeholder complexity need one clear, experienced voice.
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About Claire Braithwaite
Over three decades inside South Africa's most demanding retail and FMCG environments
“Most of that time spent was at Woolworths Foods Marketing, not on the outside looking in but deep inside the business.”
Leading brand strategy, shopper marketing, retail innovation, sponsorship , partnership, and purpose-led campaigns that delivered measurable commercial impact.
Why It Matters
The best work starts long before
the brief leaves the building.
The stakeholder politics. The trading calendar pressure. The agency dynamics. The exco expectations. Claire Braithwaite has been inside all of it.
“An independent perspective. At the point in the process where an independent perspective changes everything.”
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